Slow Down Campaign
April 27, 2010
What is the Slow Down Campaign? It is a campaign to make our streets safer by posing "Slow Down" yard signs, stepping up speed enforcement, staffing speed boards, and organizing other neighborhood and community activities to reduce speeding.
Even though the campaign kicks off in April, slow down yard signs are available throughout the year at the Rothschild Police Department, located at 211 Grand Avenue in Rothschild, Monday through Friday, 8:00 a.m. to 4:00 p.m.
Why it is important? The faster vehicles travel, the more likely crashes are to occur and the more severe injuries will be. Children are especially vulnerable due to their smaller nature.
If a child pedestrian is hit by a car traveling at 20 MPH, 5% are killed, most injuries are slight, and 30% suffer no injuries at all. At 30 MPH, 45% are killed and many are injured. At 40 MPH, 85% ARE KILLED.
According to the National SAFE KIDS Campaign, pedestrian injuries are the second leading cause of unintentional injury-related death among children ages 5 to 14. Each year in the United States, nearly 900 children ages 14 and under die from pedestrian injuries and another 24,000 are injured in traffic-related crashes.
Thanks to our sponsor, American Family Insurance, Safe Communities is able to provide slow down yard signs to our agency.
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